This is a packaging project that I did for a new brand launched for the skincare platform The Ayurveda Experience. The all-natural skincare brand called 'Purism' was launched in 2022 for Indian audiences.
Following the ideology of its US counterpart 'Ajara', Purism derives its inspiration from the cosmos and nature all around us. The artwork for the packaging was hand-painted on canvas by our in-house artist Vani Chutani.
Then the artwork was digitized on Adobe Photoshop and manipulated into four different color palettes - Green for Eye Care, Purple for Oily Skin, Orange for Dry Skin, and Blue for Sensitive Skin.
Eventually, each of the product's outer and primary packaging was designed in Adobe Illustrator and samples were created before its official launch in late 2022.
All rights are reserved with the company Transformative Learning Solutions.
Primary & Outer Packaging for Sweetgrass Refreshing Face Toner for Sensitive Skin
Outer Packaging for Rose Hydrating Face Toner for Dry Skin
Primary Packaging for Lavender Licorice Face Scrub for Sensitive Skin
Primary Packaging for Cucumber Calendula Revitalizing Face Toner for Oily Skin
Primary & Outer Packaging for Nutmeg Cookie Face Scrub for Dry Skin
Primary & Outer Packaging for Lavender Licorice Face Scrub for Sensitive Skin
Primary & Outer Packaging for Tulsi Mint Eye Gel for All Skin Types
Primary & Outer Packaging for Rose Hydrating Toner for Dry Skin
Primary & Outer Packaging for Sandalwood Rose Eye Butter for All Skin Types
Outer Packaging for Cucumber Calendula Revitalizing Face Toner for Oily Skin
